Case Studies
Selected work & client outcomes.
A few examples of how strategic consulting has moved the needle on revenue, ROAS and brand growth across digital marketing and eCommerce.
Case 01 · DTC eCommerce
Scaling a beauty DTC brand from $1M to $5M ARR.
Challenge. Plateaued growth, single-channel reliance (Meta), unclear creative strategy.
Approach. Full-funnel media plan across Meta + TikTok + YouTube, creative testing system, retention & lifecycle revamp.
Result. 5× revenue in 14 months, 38% blended ROAS uplift, retention contribution from 12% → 31%.
Case 02 · Amazon Marketplace
Repositioning a home-goods brand on Amazon.
Challenge. Stagnant marketplace revenue, weak listing CTR, Sponsored Ads burning budget without ACoS control.
Approach. Listing & A+ content overhaul, keyword strategy reset, structured SP/SB campaigns with creative variants.
Result. +112% marketplace revenue in 6 months, ACoS down from 47% → 22%, organic ranking in top 5 for hero keywords.
Case 03 · Performance Media
Cutting CAC by 41% for a B2B SaaS launch.
Challenge. Early-stage SaaS with rising CAC, unclear ICP, single-channel paid program (LinkedIn).
Approach. ICP & messaging workshops, multi-channel test (LinkedIn + Google + content syndication), measurement framework.
Result. CAC down 41%, SQL volume +2.3×, pipeline contribution from paid up from 18% → 47% in Q1.
Placeholder case studies — real client cases coming soon.